CMS: Webflow
Integrations: Hubspot, Google Tag Manager
Extras: Custom ROI Calculator

Tekmetric needed a new marketing site for their software but wanted to be different from all the other SaaS companies out there (you know the ones). We came up with a design inspired by paper invoice pads that you'd find in auto-repair shops; think lots of strokes, mechanical typefaces, and slightly vintage hues. Luckily for us, Tekmetric was going through a bit of a brand refresh and took our ideas to heart, incorporating the fonts and graphic elements we created into their new brand rollout.



     

Responsive

The new site had to be responsive, of course. The previous site suffered from layout and formatting issues on mobile so we made sure to keep all device sizes at the forefront of design considerations.

UX-Focused

Clear calls-to-action, bluntly labeled buttons, and obvious menu navigation links takes the user right where they need to be.

Not Like the Others

Even though Tekmetric is a SaaS company, they didn't want their website to look like one. Embracing their core customer, independent auto-repair shops, they wanted to take the design in a place where the user would feel most comfortable.

NEW BRAND ELEMENTS

We fell in love with GT Flexa Mono as the display font for the new site, and Tekmetric agreed! You'll now see it incorporated into their branding efforts.
We also created fun little brand elements, like the "squiggle wiggle," a mechanical-but-not-quite icon that was also incorporated into their updated brand rollout.
Don't you just love it when a plan comes together?

FAST

As with any website, it's gotta be fast. We kept our eye on page speeds on both desktop and mobile to ensure a speedy load time for users. In the end, we increased the Performance by 10% on desktop and 40% on mobile compared to their previous site.