La Junta

date: 2022
agency: vistaworks
role(s): creative director, designer, copywriter
La Junta, Colorado is the perfect intersection of historical and adventurous, but being in the plains of Eastern Colorado, they are often forgotten about when visitors are planning their next vacation. They came to VistaWorks needing a fresh, attention-grabbing marketing campaign as well as a brand overhaul. I created the You’d Never Guess campaign to let potential visitors in on all the little secrets that make La Junta worth the trip, inlcuding an annual tarantula migration where visitors can see thousands of tarantulas making their way through the streets.  
For their identity, they wanted to stay away from the obvious choices of western or cowboy themes while still being true to themselves. I created a unique wordmark that paid homage to the Native American history of the area while still being modern.

  • Creative Direction
  • Branding - voice, style, imagery, identity, typography, color palette
  • Campaign Development - messaging, visuals, targeting, strategy