Ramble Responsibly // Design, Concepting, Copywriting

Ramblers in Utah needed a campaign to encourage visitors to thier county to take care of the land, Leave No Trace, and obey local laws concerning trail systems and access.

I came up with “Ramble Responsibly” as the main campaign tagline and created different versions of the message to use in multiple scenarios (ATVs, fishing, biking, etc.) These graphics were added to the website, e-newsletter, printed on swag, and overlayed on social posts. I also designed billboards and stickers for the campaign. 

  • Creative Direction
  • Concept
  • Design - graphics, stickers, billboards
  • Messaging